PDF Ebook Consumer Behavior: Building Marketing Strategy
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Consumer Behavior: Building Marketing Strategy
PDF Ebook Consumer Behavior: Building Marketing Strategy
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About the Author
Del I. Hawkins BBA, MBA, PhD Del is C. H. Lundquist Professor of Marketing and Chair of the Marketing Department at the University of Oregon. He has served as Director of the MBA Program, Director of the Lundquist Center for Entrepreneurship, Director of the Oregon Executive MBA Program, Interim Director of the Museum of Art, and Associate and Acting Dean of the Lundquist College of Business at the University of Oregon. He has also taught at Southern Illinois University, Xiantan University (PRC), the Netherlands School of Business, in Boston University’s Overseas Program, Xiamen University (PRC), and the Institute for International Studies and Training in Japan. Del has written a number of business cases and numerous journal articles as well as three widely used college textbooks.
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Product details
Hardcover: 816 pages
Publisher: McGraw-Hill Education; 13 edition (September 1, 2015)
Language: English
ISBN-10: 1259232549
ISBN-13: 978-1259232541
Product Dimensions:
8.3 x 1.3 x 10.2 inches
Shipping Weight: 3.2 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
62 customer reviews
Amazon Best Sellers Rank:
#55,920 in Books (See Top 100 in Books)
I give it 5 stars because the book is easy to read and understand, which is important for any student. However, like all textbooks there's a lot of blah, blah, blah (unneeded information). What we students need is for authors to get to the point quickly! Thus, I think textbooks would be better if all information on a topic was presented right away, instead of expanded upon later in the chapter or worse later in another chapter.Moreover, the price for the book is greedily too high, even the rental price was ridiculously high! Rentals periods should be shorter to make the rental price cheaper!!!! I only purchased the book because I had to, no one I know nor any library had a copy where I could borrow it.
I actually read this book as part of my class--a change of pace from normal curriculum. It was interesting, and the examples in the text added to my consumer understanding.
This book was full of relevant information and was not too text-heavy. There are very well constructed visuals paired with the text to create an excellent learning experience. I would rent this book again, as the quality was very good.
Helped me get an A
Definitely did not come in an acceptable condition. The book feels like it is going to fall apart. I will still use it but definitely will not rent from this vendor again. Also I took pictures in case they try to charge me for mishandling.
Good textbook. Informative. Not as dry as most business books.
Product was as stated in the description.
I am a marketing major so this book has all of the concepts that I need to understand. It definitely goes into depth about consumer behavior and gives great examples. I got the book in great condition. However, the data disk is a bit confusing.
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