Ebook Download Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results, by Jack Mitchell

Ebook Download Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results, by Jack Mitchell

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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results, by Jack Mitchell

Ebook Download Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results, by Jack Mitchell

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From Publishers Weekly

If you work at a Fortune 500 company and live in southern Connecticut or New York's Westchester County (two of Manhattan's most affluent suburbs), chances are you buy your suits at Mitchells (in Westport, Conn.) or Richards (in Greenwich, Conn.). These two independent clothing stores are some of the most successful in the business and outfit CEOs from Chase, GE, IBM, Merrill Lynch and Pepsi. Mitchell, whose father started the business, shares the secret of his success in this unoriginal but cheerful guide to keeping customers happy. Hugging your customers, he says, has nothing to do with being touchy-feely around them and everything to do with offering them over-the-top service. For Mitchell, that means literally offering a customer the coat off your back, if that's the only one left in the store in the customer's size and preferred style and color. It means going to customers' homes to tie their bow ties for big events. It means serving coffee and bagels in the store and giving away hot dogs in the parking lot on summer Saturdays. Some might view this as fawning, but for Mitchell, it's the best way to keep customers coming back. His advice-know your customer, think outside the box, have a "no problem" attitude-is hardly groundbreaking. But those who work with customers daily have much to gain from this chipper, inspiring handbook. Copyright 2003 Reed Business Information, Inc.

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Review

"It's all about service! That's what they taught me as a sales associate at Richards in the 70's and it's what they continue to show me as a customer in the year 2000. What a pleasure buying clothing from people who make you feel like family.""I have been a customer and a friend of the Mitchells for many years and from day one everyone has greeted my wife and me with a hug, a smile and often times a good joke! They have been a beacon--and a leader--in developing sincere and deep relationships with their clients."

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Product details

Hardcover: 302 pages

Publisher: Hachette Books; 1st edition (June 11, 2003)

Language: English

ISBN-10: 1401300340

ISBN-13: 978-1401300340

Product Dimensions:

5.8 x 1 x 8.5 inches

Shipping Weight: 12 ounces (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

87 customer reviews

Amazon Best Sellers Rank:

#48,876 in Books (See Top 100 in Books)

The image of this book shows the 2015 edition which is the revised edition. The book is also listed as 'Revised for the first time'. Yet the title lists the publication date of 2003, which is a reprinted, not revised edition. Completely different cover on the 2003 edition (gold, not yellow ... no red revised label). I ordered 5 copies of this and got a 2003 edition ... not the 2015 edition shown in the photo.FYI ... the new 2015 revised edition goes into detail about internet sales/email, etc. Concepts that were a bit foreign to businesses in 2003 when the internet was still in its infancy. I have a 2015 edition and the chapters are different and the pages are different because 25+ new pages were added.The book itself is a great sales book which really allows you to understand the concept of customer focus. However, the edition information is all wrong here.

I adored Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results by Jack Mitchell. The fact is, I can’t remember the last time I got so excited about the potential applications for my industry - nonprofit fundraising.Mitchell owns a high end clothing store in Westport, Connecticut. Like most brick and mortar businesses, his business was hit hard by the recession. But by switching to a customer-based business model (rather than transaction-based), Mitchell’s not only survived, they thrived! Warren Buffett refers to Hug Your Customers as “a gem … I wish everyone at Berkshire would follow [Jack Mitchell’s] advice — we would own the world.”In case you’re wondering whether this is all a bit too sentimental and touchy-feely, remember this: in Jack’s world, a hug isn’t literal — it’s a stand-in. Some of the ways Jack and his employees “hug” customers include offering someone a beverage or snack, sending a birthday or anniversary card, making reservations for a customer at a restaurant, getting tickets to a ball game or the theater, giving them a smile, lending an ear to listen…and always, always, providing exemplary customer service. They go above and beyond in ways that are truly memorable, not to mention inspiring.In the nonprofit world, some ways you might hug your donors include:Something as simple as sending out an anniversary email or card celebrating the date of their first giftRewriting your thank you email to make your donors feel wonderful about their giftMaybe, just maybe, you might even send some of your favorite donors a small giftYou’re in the relationship business. Your job is to provide exemplary donor service. It’s as simple as that. Hug Your Customers just begins to name the many ways.

I read this book after a recommendation from another business owner. Then I bought the audio. Then I bought physical copies for each of my employees to read. TAKE NOTES. Remember these stories. Run your business in the spirit of how they do business, and you will have nothing but tremendous success.

Every businessperson should read this book. It should be required reading in every business school. While other retailers are reducing service to keep overhead down, Jack Mitchell marches to a different drummer. By giving exceptional service to his customers and by treating his associates wonderfully--and indeed doing sodoes increase costs--his company, Mitchells receives repeat business from satisfied customers as well as referrals. The benefits the company receives more than make up for the added costs because Mitchells has less marketing costs--the company doesn't have to advertise as much as other companies. Every business can do what Mitchells does. It's not all that complicated. Too bad most businesspeople don't get it. Operating a customer-driven business like Mitchells is also a more enjoyable way to work. Instead of hassling customers you hug them--and they hug you back! Customers and employees are happier--and when people are happier, it creats an excellent work environment. "Hug Your Customer" has dozens of anecdotes that support Michell's pemise that are wonderful lessons, plus this is a fun book to read.

While I enjoyed this book I was very disappointed when I read other reviews and realized that I did not receive the pictured and advertised updated 2015 version but rather the 2003 edition of this book.I had to purchase this for work so it is not that important but it is very disappointing to see that it is advertised one way and sold another. I am sure a lot has changed in 15 years!!

This is my favorite business book of all time. It is a must read for everyone who works in any kind of service industry. Jack Mitchell’s “Hugging” philosophy has not only created a truly unique and irresistible experience for his customers, but has successfully grown a humble mom and pop store into a multi-million dollar company. I reread this book periodically for inspiration. Jack is a great storyteller, and his warmth and humor shine through the pages.

I purchased the audio book. By the end of the book, author and narrator Jack Mitchell seems like someone I would enjoy meeting. It is a feel good book - every day I listened to it, I felt encouraged and upbeat. So many ideas on how to improve customer service and thus sales.

Great, easy to apply concepts that your whole company can implement daily! We have our whole company of over 500 employees reading this right now.

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